Services / Marketing & SEO

Get Found. Get Chosen. Get Booked.

A great website is just the beginning. We build full marketing strategies that put your practice in front of the right patients at the right time.

Doctor - WebbArt digital marketing
Search Engine Optimization

We've Been Doing SEO Since Before It Had a Name

We started optimizing websites for search engines in the late '90s — before Google was the default and before "SEO" was even a term people used. That experience shows in results that last years, not weeks.

Our approach is built on three pillars: technical SEO (site speed, crawlability, schema markup, Core Web Vitals), on-page content (keyword research, specialty-specific copy, internal linking), and local SEO (Google Business Profile, local citations, review strategy).

We don't use tricks. We don't promise "first page in 30 days." We build sustainable visibility that compounds over time — the kind that keeps you ranking 10+ years later.

SEO analytics dashboard showing medical practice search rankings
AI-Readiness Optimization

Google Isn't the Only Search Engine Anymore

Patients are now asking ChatGPT, Gemini, and Perplexity for doctor recommendations. If your website isn't optimized for AI, you're invisible to a growing segment of patients.

We implement structured data markup (schema.org), llms.txt files that tell AI models about your practice, FAQ structures that AI can parse and cite, and content strategies designed for both traditional search and AI discovery.

This isn't theoretical — we're already seeing AI-referred traffic in our clients' analytics.

AI search results showing doctor recommendations
Google Business Profile

Your GBP Is Often the First Thing Patients See

When someone searches "dentist near me," the first thing they see isn't your website — it's the Google Map Pack. Your Google Business Profile needs to be fully optimized, actively managed, and consistently updated.

We handle everything: profile setup and verification, photo optimization, service and category selection, Q&A management, weekly posts, and review response strategy. We also monitor your listing for unauthorized edits and competitor sabotage.

Google Business Profile optimization for medical practice
Google Ads (PPC)

Paid Ads That Actually Pay for Themselves

Most practices we talk to have tried Google Ads before and been burned. Either the agency burned through budget on irrelevant clicks, or they set it and forgot it.

We take a different approach. We build hyper-local campaigns targeting the specific services and zip codes that matter to your practice. We write ad copy that speaks to patients, not keywords. We build landing pages that convert — not your homepage. And we optimize continuously based on real data, not gut feelings.

If an ad isn't generating calls or bookings, we kill it. Your money goes where it works.

Social Media Marketing

Be Where Your Patients Scroll

Social media for a medical or wellness practice isn't about going viral. It's about building trust, staying visible, and showing the human side of your team.

We create and manage content for Facebook, Instagram, and LinkedIn — tailored to your specialty and your audience. Educational posts, patient stories (with consent), behind-the-scenes looks, seasonal promotions, and community engagement.

We also run targeted social media ad campaigns for specific services, events, or new patient promotions.

Social media content examples for healthcare marketing
Reputation Management

Your Reviews Are Your New Word-of-Mouth

Automated Review Requests

Smart, well-timed requests sent to patients after visits. More reviews with less effort from your team.

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Review Monitoring

Real-time alerts across Google, Yelp, Healthgrades, and specialty sites. Never miss a review.

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Response Management

Professional responses to both positive and negative reviews. Protect your reputation 24/7.

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Reputation Reporting

Monthly reports showing review trends, sentiment analysis, and competitive benchmarking.

Email Marketing

Stay in Their Inbox, Stay on Their Mind

Email is still one of the highest-ROI marketing channels — and most practices aren't using it at all.

We build automated email campaigns for appointment reminders, reactivation sequences for lapsed patients, new patient welcome series, seasonal promotions, and educational newsletters that keep your practice top of mind.

HIPAA-compliant. Beautifully designed. And all tracked so you can see exactly what's working.

Email marketing campaign template for medical practice
Let's Talk

Ready to Stop Settling?

Your patients are searching for you right now. Let's make sure they find you — and that what they find makes them want to pick up the phone.

(623) 780-0000

hello@webbart.com

Scottsdale, Arizona

Mon–Fri, 8am–6pm Arizona Time