Optometry Website Design That Patients Can See Themselves In.
Eye care is competitive. Your website needs to stand out with clear service information, an inviting design, and easy online booking.
Website Design for Optometry Practices
Optometry patients are often comparing multiple providers in their area. Your website needs to highlight what makes your practice different — your technology, your frame selection, your specialty services — and make scheduling an exam effortless.
The Problem We Solve
Optical websites often undersell the retail experience. If you have a great frame selection or cutting-edge technology, your website should showcase it.
Our Approach
We build optometry websites that balance clinical authority with retail appeal — featuring your optical gallery, specialty services, and technology in a way that drives both exams and eyewear sales.
Your Optometry Website Will Showcase
Every Optometry Website Comes With
Designed specifically for your optometry practice. No templates. Exclusive to your area.
Looks and works perfectly on every device. Over 60% of your patients are on mobile.
Secure forms, encrypted data, and compliant email — built for healthcare from day one.
WCAG-compliant design that reaches every patient. May qualify for $5,000 tax credit.
On-site SEO, schema markup, local optimization — built to rank for "optometry near me."
Firestarter.AI identifies anonymous visitors with real contact info so your team can follow up.
Custom-written content for your services, your conditions, and your patients' search queries.
Led by a 30-year veteran. Same-day updates. Real phone support at (623) 780-0000.
You own your website, your design, your content, your domain. No contracts. No hostage situations.
15+ Optometry Websites Designed & Counting
Copper Canyon Eye Care
Custom design with specialty-specific content and SEO.
Vista Optometry & Eyewear
Full redesign with Firestarter.AI integration.
Ironwood Vision Center
Mobile-first design with online booking and local SEO.
4 Steps to Your New Optometry Website
Discovery Call
We learn about your optometry practice, your patients, your goals, and your competition.
Custom Design
We create a unique design tailored to optometry patients. You give feedback at every stage.
Build & Optimize
Clean code, specialty content, SEO — all built for your optometry practice specifically.
Launch & Grow
We launch, connect analytics, and start driving optometry patients to your door.
Optometry Website Design FAQ
An optometry website needs an eyewear gallery or virtual try-on integration, service pages for exams, contact lenses, and specialty services, insurance information, online scheduling, and provider profiles. A frame brand showcase can also drive traffic.
Yes. We can integrate virtual try-on tools and brand galleries into your optometry website, allowing patients to browse frames and get excited about visiting your practice before they even book an appointment.
We position your practice as the expert, local alternative — emphasizing personalized fittings, medical-grade eye exams, specialty services online retailers can't offer, and the value of in-person care. Content strategy and local SEO help you capture patients before they default to an online retailer.
Yes. While both focus on eye care, the website needs differ. Optometry sites emphasize routine care, eyewear, and accessibility. Ophthalmology sites focus more on surgical procedures and complex conditions. We tailor the approach accordingly.
Custom optometry websites start at $4,950. If you want frame gallery integration or virtual try-on features, those may add to the scope. Monthly SEO and support plans start at $299/month.
Website Design for Every Healthcare Specialty
Ready to Stop Settling?
Your patients are searching for you right now. Let's make sure they find you — and that what they find makes them want to pick up the phone.